Make your web business look professional.
Once you start up your new web business one
of the next steps is to give it a professional appearance. You've
registered your domain name, set up your web site to promote your
product, done some good SEO to get the word out. Eventually people will
come to your web site and look to see what you have. In order to give
your customers the confidence that you know what you are doing and are
professional you need to provide a world class image. After all, on the
web your market is the whole world. Here are some tips on how to give
your business that polished look.
800 Telephone Number
Just about every established business has a
toll free 800 type number. These toll free numbers allow your customers
to call you with questions or orders without expense to themselves. Toll
free numbers used to be very expensive. Ordered through your local
telephone company they are still pricey. However there is a small
business solution to having a toll free number. Several companies offer
virtual 800 service that you can access both over the phone or on line.
One that we have used for years and has provided excellent service is
Ring Central. You get your own 800 number for as low as $9.99 per month
through
them. These services provide full customized messaging and will even
deliver your voice mails into your email inbox. Additional services
include porting your toll free number to your regular phone line.
Fax Service
You can invest in a fax machine and a
dedicated phone line for considerable cost or for a few dollars a month
get a virtual FAX that delivers your faxes straight to your email. All
your faxes are in digital form, saving paper. You can print the ones
that need printing and you will never loose your faxes because the
backup is always available your computer. There are a lot of virtual FAX
companies out there and most do a decent job. We have tried many of them
over the years and recently have settled on the Ring Central offering
because it combines all our phone services into one account.
Accounting
Being able to provide professional invoicing
and accounts payable is an important aspect to making your customers and
suppliers believe you are in it for the long haul. Our favorite and one
that a lot of small business owners use is Quicken. They have versions
suited to just about any business and it also integrates with many
shopping carts allowing you to coordinate your sales with your inventory
and your finances.
Shipping
In the old days if you wanted to ship
something through your business you had to invest in a postal meter.
Shipping product with stamps or from the post office does not look
professional to the recipient, your customer. Making your customer feel
like you have it all together is one of the aspects to generating
additional orders.
One of the great things the US Post office offers is
Priority Mail. The reason it's so great is that they provide professionl
looking packaging for small items for free. Not only do you not have to
pay for boxes but they will also give you free tape to wrap the boxes
with. Shipping supplies are a big expense and this service is wonderful
for the small and home business. You can get more information on how to
get Priority Mail supplies delivered to your door for FREE
here.
You can also print Priority Mail and Express
Mail postage on line at the post office web site with no service fees. If your volume is low
and you only use Priority and Express Mail than this could work for you.
If you use PayPal as your credit card processor they also offer a no fee
postage printing service right through their user interface. If you need
to print first class and media mail postage than you will likely need a
full service postage company. There are several companies partnered with
the post office that provide these services. In addition they allow you to
customize your shipping labels and will hide the postage amount so it
does not appear on the label. This avoids problems when you charge a
little more than actual shipping to cover expenses but the customer sees
the actual postage is less than what they paid. The vendor we have had the longest
experience with is Stamps.com. |